Hooters introduced Monday that they’d signed a number of school soccer linemen from across the nation to call, picture, and likeness offers.
In a press launch, the restaurant chain mentioned it needed to signal offensive line teams somewhat than particular person athletes to underscore “that, like a lineman, greater is healthier.”
The groups the gamers signed to NIL offers hail from embody Auburn, LSU, the Miami Hurricanes, Texas A&M, Georgia Tech, Missouri, Vanderbilt, Florida Atlantic College, and the College of South Florida, the corporate mentioned.
“For many years, the bodily play, blue-collar mentality and on-field management of the offensive lineman has shined, however nationwide reward and a focus for these essential gamers has all-too-often been sidelined,” mentioned Hooters Chief Advertising and marketing Officer Bruce Skala in a information launch. “We wish to change the narrative and have fun these elite student-athletes who play a pivotal function in making school soccer so thrilling and provides them their justifiable share of the highlight.”
Based on ESPN and The Athletic, 51 gamers inked NIL offers with Hooters, together with McKade Mettauer, Andrew Raym and Wanya Morris from the College of Oklahoma, EJ Ndoma-Ogar from Missouri, Kardell Thomas, Miles Frazier and Marcus Dumervil from LSU.
“It’s an honor to have Hooters promote the large guys up entrance and advocate for the work, dedication and spirit of offensive linemen all through school soccer,” mentioned Georgia Tech offensive lineman Pierce Fast within the press launch. “Like an offensive line, Hooters is all about comradery and having an excellent time, and I feel I communicate for all linemen by saying we’re extraordinarily excited to accomplice with a restaurant we already love and throw down some wings.”
The corporate mentioned the gamers would journey to Hooters areas and star in social media campaigns.